Lost Opportunity Cost
Not only understanding lost opportunity cost but knowing how to recapture the capital in a business plan is 100% the key to success. I feel that one cannot understand this after one basic explanation. There really needs to be a deep dive. The $100 steak dinner that you have tonight, if you had stayed home and invested that capital somewhere and received a return, then whatever that number comes to over whatever period that you want to measure is only part of lost opportunity cost. Most of us feel like this is what a lost opportunity is. I believe there is way more. I believe there is the lost opportunity cost, plus the money multiplier effect.
I want you to read that part again. There is the lost opportunity cost, plus the money multiplier effect.
I am going to try to explain this with one example. This concept has taken me many years to completely grasp. So, here goes.
We are going to take a business owners auto policy. We are going to recommend they raise their deductibles from $500 to $5,000. By doing this, we can reduce their premiums from $50,000 to $25,000. Saving the client $25,000. If we take the $25,000 and invest it somewhere and can receive a 6% return, then that money would grow to $974,818 and some change in 20 years. However, the client is taking on up to a $5,000 risk per claim. Every time there is a claim no matter the size, up to $5,000 then the client must pay out of pocket.

Our minds go immediately to the savings and the risk tolerance of the client, and maybe the client can afford to take this risk. This mentally is totally WRONG! For this strategy to work and we are going to recapture the lost opportunity, then we must place savings somewhere it can be accessed without interrupting the growth of the capital even if there is a claim.
There is more!
The money multiplier now comes into play. As the money is growing, we can use it for other things, such as paying for inventory or paying for a buy-sell agreement. The options are limitless, and so is the growth of the money. This is where all traditional advisors cannot come close to this type of planning. They are simply chasing returns in the market or searching for tax deductions. Creating a better machine and recapturing loss of capital to reinvest back into their business will beat any other strategy every single time.

As the balance grows, the business owner now can do the same thing with other things going on in the business and recapture more money and create another velocity. Money in motion stays in motion. ANYTHING and EVERYTHING a business owner pays for has a lost opportunity cost associated with it. One either gains interest or pays interest, in our case they are a wealth creator and operate similar to the way that bank operates.
There is more. If we interrupt the growth and use the capital somewhere else, then we do not achieve the recapture of all the lost opportunity. The money must grow without disrupting the compounding, and we still must be able to use the money for something else. Dividend paying, cash value life insurance with indirect recognition has such a feature. Any other solution just does not work the same way or requires bank loans.
The Financial Four Square was created to help advisors identify issues and redirect the lost opportunity cost and to create money multipliers.
The volume of returns is much greater than the rate of return that traditional financial advisors are chasing. The magical, and fictitious, indexed product that promises market upside and no downside just are not real. They do not work this way, and Strategy will outperform rate of return every time.









